“East Meets North: The Story of an Asian Market in Sweden”

Founded by a second-generation Filipino-Swedish entrepreneur, Asian Market began as a humble corner shop in Hörby and Malmö. What started with sacks of jasmine rice and bottles of soy sauce quickly grew into a full-scale marketplace that now supplies restaurants, home cooks, and Asian communities across the region. The shelves are lined with the tastes of home: Thai curry pastes, Japanese miso, Korean kimchi, Filipino banana ketchup, Vietnamese pho noodles, and more. For many, it's a lifeline. For others, it's a gateway.

The market not only imports goods but also stories. Each product comes with cultural weight—flavors rooted in family traditions, festivals, and everyday meals. By building direct relationships with suppliers across Asia, the market ensures authenticity and fair trade, cutting out middlemen to keep prices fair and quality high. From Tokyo’s spice wholesalers to small family farms in northern Thailand, each shipment tells a tale of connection and care.

In Sweden's growing multicultural landscape, Östmarknad plays a unique role. It supports local Asian communities, educates Swedish customers, and even collaborates with Nordic chefs eager to experiment with fusion cuisine. Cooking classes, tasting nights, and Lunar New Year festivals have turned the market into more than a store—it’s become a cultural hub.

As Sweden becomes more globalized, this Asian market stands as a symbol of inclusion, identity, and delicious possibility—proving that even in the land of herring and meatballs, there’s plenty of room for dumplings, daikon, and durian.

Now it has  Thirty (30) employees

Two (2) Warehouses 

Two (2) shops situated in Malmö and Hörby